Wednesday, December 4, 2019
Cricket Grounds in Australia Sales of Tickets
Question: Describe about the Sales of Tickets from Cricket Grounds in Australia. Answer: Introduction Sports have been a significant impact on the Australian society and have become an integral part of the economy as well (Hajkowicz et al. 2013). The impact of the sales of the ticket has become the focus of the Australian economy. There has been recent trend, which has shown a growth in the affinity towards the sports particularly for cricket. This taste of the community towards cricket has been greatly influenced by the increasing availability of the spare time in the country. Both the private and public sector have shown an increment in the commitment of the financial resources related to the sporting activities. With the increment in the involvement of the private sector, the monitoring of the ticket sales and funds has become the major concern (Mazzucato 2015). Thus, the monitoring process should be incorporating the evolutionary aspect of the economic return from the public expenditures. The paper deals in making a research proposal in order to measure the impact of the sales of the ticket on the Australian economy. The research aims at providing the base for the research objectives such that to lead the process in an appropriate direction and achieving the goal of the research. Literature review It has been reported that in the year 2003, Cricket Australia had an estimate total revenue collection of $ 87 million (icc-cricket.com 2015). Moreover, the recent event of ICC Cricket World Cup 2015 being hosted by two countries Australia and New Zealand has generated the profit of $ 1.1 billion AUD for Cricket Australia. This has been the direct result of the spending as created by the equivalence of jobs across the two countries. It has been estimate that over 1.5 billion people from have viewed the tournament across the globe. The ICC Cricket World Cup 2015 has been the most popular event that has ever being played (icc-cricket.com 2015). The venues were world class and had been attended by more spectators from around the world. According to the Sports Minister of Australia, the World Cup organizers had been ensuring the greatest spectacle of cricket for the fans while maximizing the trade opportunities and the tourism sector of both the countries. Information impacts and requirements on the Australian economy According to Schgner et al. (2013), the current practice for evaluating the economics of the ticketing sales related to the sporting events, needs to be assessed by the impact of the events on the GDP of the country hosting the events. Shibli (2015) postulated that the economic impact of the cricket events being hosted at the various grounds all over the country, is required to be focusing on the money being thrusted in the economy by the visitors, investors, banks and external entities related to the sporting events. According to the reports related to the various cricket grounds in Australia, Perth cricket ground has been estimated to be attracting more spectators. Moreover, the ground is also capable of generating more revenues as compared to the other circlet grounds including Sydney and Melbourne circlet grounds (wa.gov.au 2016). Research questions Is there any specific change in the sales of the tickets for cricket over the years? What is the contribution of games like cricket on the development of the economy of the country? How the sale of the tickets varies from the international to domestic matches in the country? Research methodology The research methodology deals in identifying the various tools and techniques related to the conduction of the research process. The research student needs to implement the descriptive design along with the incorporation of the primary and secondary approach. This approach would be helping in the acquisition of useful information related to the research project. Moreover, the research also requires the implementation of both the quantities technique and qualitative technique which should be related to the primary data collection method. Research approach The research process needs to implement the positivism research approach which could be helpful in identifying the impact of the sporting events like cricket on the economy of Australia. The research also requires incorporating the deductive approach which could be helping in reducing down on the resource consumption during the conduction of the research process. This approach would also be helping in reducing down the costs and time for conducting the research process. Data collection The data collection process for the research process requires the acquisition of data from the list of sample respondents related to the research topic based on the survey questionnaires being set in the paper. The collection of the relevant and useful information includes the two most important techniques including the quantitative and the qualitative research techniques (Walter and Andersen 2013). The research study should be conducting the data collection process from the primary sources of data. These sources of responses should be selected by the random sampling of the respondents. The primary sources of data include the employees and workers who have been working in the industry for Cricket Australia including the membership services clubs, agencies, committees and counters of the ground stadiums. Data analysis The data analysis also requires analyzing the information being collected during the data collection method by the application of charts and diagram in an effective way. According to Ward and Bailey (2013), the process would be helping in executing the analysis with the help of the time analysis series. Research outcome The impact of the ticketing sales and the sporting events on the Australian economy has been a matter of debate, which is influencing both the public and private sectors in the country. The trend is influenced by the growing affinity of the communities towards the sporting events particularly cricket. The research proposal deals in evaluating the impact of the cricket events on the Australian economy based on the sale of tickets from the different cricket grounds all across the country. The research study would also be helping in checking the sales of the tickets, which should be varying over the years. The proposal would be helpful for the researchers to conduct further research on the topic based on the literature being inscribed in the paper. References Hajkowicz, S. A., Cook, H., Wilhelmseder, L., and Boughen, N. 2013. The Future of Australian Sport: Megatrends shaping the sports sector over coming decades. A Consultancy Report for the Australian Sports Commission. icc-cricket.com. 2015.ICC Cricket World Cup 2015 gives economic boost to Australia and New Zealand.https://www.icc-cricket.com. Retrieved 22 June 2016, from https://www.icc-cricket.com/news/2015/media-releases/88460/icc-cricket-world-cup-2015-gives-economic-boost-to-australia-and-new-zealand Mazzucato, M. 2015.The entrepreneurial state: Debunking public vs. private sector myths. Anthem Press. Schgner, J. P., Brander, L., Maes, J., and Hartje, V. 2013. Mapping ecosystem services' values: Current practice and future prospects.Ecosystem Services,4, 33-46. Shibli, S. 2015.Performance analysis in sport and leisure management(Doctoral dissertation, Sheffield Hallam University). wa.gov.au. 2016.Static.ourstatebudget.wa.gov.au. Retrieved 22 June 2016, from https://static.ourstatebudget.wa.gov.au/16-17/factsheets/perth-stadium.pdf Walter, M. and Andersen, C. 2013.Indigenous statistics: A quantitative research methodology. Left Coast Press. Ward, J. and Bailey, D. 2013. A participatory action research methodology in the management of self-harm in prison.Journal of mental health,22(4), pp.306-316.
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