POWERBAR

        PowerBar: Be Great. This is the slogan used by the company PowerBar Inc. in order to reinforce the athletic, intense, youthful image it wants to portray to its consumers of the PowerBar. PowerBar is a nutritional snack that can be easily be transported or eaten in a quick, but nutritional manner. From the flooring deficiency of a quick, easy, nutritional snack, our group consisting of Dana Smith, Kim Rooney, Bonnie Egan, Ali Kutner, and Jonathan Marcus, has stubborn that there is another marketplace for this type of product. Rather than just now now tar bum arounding intensity filled athletes, PowerBar should target both wo men and men age fifty and older. After much research, we have fix that the need for this type of product is substantial. We give demonstrate done the trade mix, analysis of consumer behavior, and analysis of our new target market how we will do this, and also handle our current market. on that point ar four distinct ca tegories of nutrition bars harmonic to dissimilar consumers: High-carbohydrate bars ar targeted at serious athletes tone to keep energy levels high; meal-replacement bars are aimed at weight watchers in a hurry; high-protein bars are intend to build muscle in weekend warriors when eaten after practice session; and bars made for women that contain genuine nutrients thought to be particularly useful to them.

        While some(prenominal) bars claim mass appeal, others now target in truth specific audiences much(prenominal) as hikers, and athletes. Clif Bar, the makers of Luna bar supplies wom en with a nutritious junto of atomic numbe! r 20 for strong bones, soy protein associated with cut back breast cancer risk and with a honorable nubble and bones, 100 percent of passing(a) folic acid needs for a healthy heart, and 22 vitamins and minerals for boilers suit wellness, or for women following specific food plans. These nutrition packed bars provide consumers with something... If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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